What was cool at Toy Fair 2025

by Bill Cable
on 2025-03-19, 09:41:24

Last week we proclaimed Jazwares the winner of Toy Fair. This week I'm gonna take you through some of the other cool stuff we saw. Let's start the fun with LEGO!

We weren't allowed to photograph any of the new Star Wars LEGO sets, but they did do something quite cool at the Javits. They built a park lined with thousands of flowers. It was quite impressive!

Diamond Select had a great selection of new statues. My favorite among them was, to nobody's surprise, Ahsoka.

We had the opportunity to visit Mattel on Sunday morning, and while they didn't have much Star Wars, they had some really amazing Jurassic Park toys. The JP dude was probably the most excited person we talked to at the show, and made us excited for the upcoming movie. So that was cool.

But what really stunned me were the likenesses of the action figures they're producing for Minecraft! You now have a base for a stunningly accurate Captain Bombardier custom!

Moving on to some things more artsy/craftsy, I quite liked these Sparkle Pals by Diamond Art Club.

And I admired the skill and patience it must take to produce the very nice wall prints by Dotzies.

Did I mention how much we liked Jazwares? Well, while their Star Wars stuff was stellar, their other product lines were also pretty great. Standouts included their Five Nights at Freddy's figures which feature an poseable armature that you build the animatronic villains around which was really inventive; and they're also doing Chainsaw Man which I fully support because than anime was just a joy.

Next, I present the award for the Coolest Product Name at Toy Fair:

As you can see - we saw lots of cool stuff. But the best stuff was the comradery of my fellow reporters. And also the snuggles of this guy...

Here's hoping we're admitted again next year, so I can enjoy many more shenanigans and share them with you guys.